A new set of numbers was just released by eMarketer re: the current size of the podcast market. They include projections out through 2012 and expect ~25 million “active listeners” by then. IMHO it’s going to get even bigger, even faster but by 2012 it’s just going to be called content, not “podcast”, “videocast”, “vlog”, “netcast”, etc.
Here’s a link to the article and their chart:
Podcast market continues expanding
A new set of numbers was just released by eMarketer re: the current size of the podcast market. They include projections out through 2012 and expect ~25 million “active listeners” by then. IMHO it’s going to get even bigger, even faster but by 2012 it’s just going to be called content, not “podcast”, “videocast”, “vlog”, “netcast”, etc.
Here’s a link to the article and their chart: